In the dynamic world of real estate, there’s a new trend gaining traction: catering to pet owners. More and more real estate professionals are recognizing the significant influence our four-legged friends have on home buying decisions. So, they’re incorporating this understanding into their marketing strategies, and they’re doing it in some pretty creative ways.
From business cards featuring realtor-pet portraits to frequenting local dog parks for networking, agents are tapping into the pet-loving segment of the market. And it’s no wonder. With fewer households having children under 18 and more people treating pets as family members, it’s a smart move.
Top Cities for Pet Owners in 2023
Top Cities for Pet Owners in 2023American households love their pets. According to the American Pet Products Association, nearly 70% of households have a pet, a significant increase from 56% in 1988.
But some cities show a particular fondness for pets. In a recent comparison of 90 of the biggest cities in the U.S., Forbes Advisor identified the most pet-friendly metros based on veterinary access, pet-related costs, and the availability of pet-friendly spaces and buildings.
And the top city for pet owners in 2023? Tucson, Arizona. Not only does Tucson have a favorable environment for pets, but it also actively encourages and supports pet-friendly housing options. Tucson’s city officials have embraced the trend by allowing Accessory Dwelling Units (ADUs), also known as ‘casitas,’ in residential zones since January 2022. These units can be converted into separate living spaces, providing an ideal solution for homeowners with pets.
What’s more, Tucson’s Housing and Community Department (HCD) has launched a pilot program to help low-income homeowners improve their ADUs. The aim is to expand affordable housing options while benefiting homeowners who want to improve their properties and provide housing for others, including their beloved pets.
The other top cities for pet owners are Raleigh, North Carolina; Nashville, Tennessee; Wichita, Kansas; and Cincinnati.
As the real estate industry continues to evolve, one thing is clear: our pets are becoming an integral part of the home buying process. And for real estate professionals who can successfully cater to this trend, the future looks very bright indeed
